NESN launches streaming app, NESN 360, with standalone price of $29.99/month

NESN has joined the streaming wars with the introduction of its own service and app, NESN 360.

Launched Wednesday, NESN 360 is a standalone app available on streaming devices, computers, mobile devices and smart TVs. The service promises live streaming of NESN and NESN+, as well as live broadcasts of Boston Red Sox and Boston Bruins games aired on both channels. The service will also include a selection of on-demand games available at all times, as well as new shows and platform-exclusive content.

NESN, the longtime home of Red Sox and Bruins games in New England, touts the service as the first of its kind for a regional sports network.

Access to NESN 360 is available free to cable subscribers. Viewers who already get NESN and NESN+ can use their TV providers’ login credentials to access the platform on smart TVs and streaming apps like Roku and Android TV.

For those without cable, NESN 360 is still available as a pay-per-view service. The service is launched with a promotion with a rate of $1 for the first month and $29.99 for the following months. NESN 360 also offers an annual fee of $329.99 per year. Fans who sign up for the annual fee will also receive eight tickets to a 2022 Red Sox game of their choice.

For comparison, the current monthly price of NESN 360 is higher than the combined monthly price of Disney Plus ($7.99 per month), Paramount Plus ($9.99) and HBO Plus ($9.99 for its base).

Exclusive NESN 360 content so far includes a show from baseball personality Jared Carrabis, “Beyond Fenway with Jared Carrabis.” Another “Pitching Ninja” show will feature Rob Friedman (AKA Pitching Ninja on Twitter) offering “eyes on the Red Sox pitch.”

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Eleanor C. William