Roblox stock price jumps 11% in NFL Tycoon Metaverse game launch
- Roblox stock increased its earnings on Wednesday after partnering with the NFL to launch a metaverse game.
- “NFL Tycoon” launched on the Roblox platform just before Super Bowl LVI this weekend.
- “The Roblox NFL Experience will engage fans year-round in interactive NFL-themed gameplay while providing a new virtual hangout destination,” the NFL said.
Roblox stock surged on Wednesday after teaming up with the National Football League to launch a metaverse game called “NFL Tycoon.”
Shares closed 9.4% higher after jumping 11%, adding to earlier intraday gains amid a broad rally in tech stocks.
The new game will allow users to spend time in a virtual destination throughout the year and engage in various activities beyond just playing football, namely running the business of owning a team. of football.
“We see Roblox as an extension of real-world NFL engagement platforms for emerging social connectivity where fans can learn about the game and the business side of NFL football,” said Joe Ruggiero, senior vice president of NFL. consumer products to the NFL.
The NFL said it will hold virtual live events throughout the year and offer virtual goods for purchase. The first live event will take place on Sunday, centered around the Super Bowl LVI commercial. That day will also see the Cincinnati Bengals and the Los Angeles Rams face off in the NFL Championship Game.
Despite Wednesday’s gains, Roblox stock is still down 32% year-to-date and 50% from its all-time high of $141.60 hit in November.