Shopping early? How to get a price adjustment for Black Friday

While many people are starting their holiday shopping earlier this year to avoid shortages, shoppers have a good question: what if they buy something now and the price drops dramatically around Black Friday. ?

Mandy Bova is one of those shoppers who is already crossing items off her list.

“I would say shop earlier than usual,” she said. “Buy everything you can.”

She can’t help but wonder if her wrapped Christmas presents will be on sale in a few weeks.

Kelly Goldsmith, who teaches marketing at Vanderbilt University, says consumers can protect themselves.

“The good news is that for those of us looking for deals, those heavy Black Friday shoppers, many stores are still sticking to deals,” she said. “Even if you buy it now, they’ll honor the deal later, and they might give you back some of the price difference.”

How to get a price adjustment

Some stores promise price adjustment guarantees. Walmart, Target, Best Buy and Costco are among them.

For example, Costco will refund the difference in cost if a buyer buys now and the item goes on sale later.

Walmart will even match the price if the consumer finds the product elsewhere. In many cases, the customer can request price matching through the company’s website.

Costco offers price matching for 30 days after a product purchase. The target limits it to 14 days. Walmart and Best Buy do not provide exact timelines.

Even if a store doesn’t have a price-matching policy, experts say shoppers should be bold and ask the retailer for the difference if they spot a sale elsewhere.

Stores won’t alert shoppers when the price drops on a recently purchased item, so you need to check so you don’t waste your money.


Don’t Waste Your Money” is a registered trademark of Scripps Media, Inc. (“Scripps”).

Like” John Matarese Money on Facebook

Follow John on Instagram @johnmataresemoney

Follow John on Twitter (@JohnMatarese)

For more consumer information and money saving tips, visit

Eleanor C. William