Why the price jumped today
- CooTek (Cayman) Inc (NYSE: CTK) stock price rose more than 10% before market today. That’s why it happened.
CooTek (Cayman) Inc (NYSE: CTK) stock price rose more than 10% before market today. Investors Respond to As Fengdu Novel, an online literature app developed by CooTek (Cayman) Inc. (NYSE: CTK), which continues to make progress in building its content ecology as it has entered into a collaboration with the project March of Tencent Video, which aims to support the dramatic microphone television adaptation. And a high-quality online literature work package from Fengdu Novel has entered the bidding phase and will be ready to shoot after the bidding and coordination with producers is completed.
The projects adopted by Tencent Video’s ninth round of Project Mars are mostly romance novels with female protagonists and anti-cliché plots like “The Mighty Princess,” “How to Peacefully Divorce the Crown Prince After Accidentally Becoming a Princess “,” The Royal Coroner “,” My Lady’s Gone Again, Your Highness! “,” My Arrogant Boss “,” Back to 1990 “, etc. And according to the co-partners, the original plots and the charming characters of these works have great marketing potential, so perfect for screen adaptation.
By working with Tencent, Fengdu Novel has shown that its new business is gaining the long tail effect. And in the TV drama industry, there is an increasing demand for mini-series screenplays, which can be met by the novels produced on the Fengdu Novel platform. Through content exploitation and incubation, Fengdu Novel has selected a few works with both high quality content and high commercial potential.
In terms of marketing IP content, Fengdu Novel has continuously explored various channels and opportunities. And this year, the company has launched a dynamic launch mechanism from novel to drama while seeking external cooperation to maximize the influence and profitability of IP works.
Personalized launch campaigns using social media and other channels have also had substantial results. And when it comes to IP incubation, Fengdu Novel has secured enterprise partners all along the content chain; from content creation to adaptation, the vertical incubation chain has become more and more mature, providing more feedback and support. In the third quarter, Fengdu Novel saw rapid growth in its IP content business as in the previous quarter, unlocking the long-term value of content ecology.
At the same time, Fengdu is further strengthening its content potential by researching new marketing mechanisms. And as the ‘Call for Novels’ campaign in the Male Protagonist category received millions of views, the event was also hosted in the Female Protagonist category this quarter, with a focus on finding potential authors. of bestsellers and anti-cliché stories. .
Based on an insightful understanding of readers’ tastes, Fengdu Novel’s editorial team works with authors to create new literary genres and premium content, which is Fengdu’s long-term goal. And since the second half of this year, Fengdu has added a new feature that allows readers to leave comments, which further increased user participation rate. This not only allows the authors to get more comments from the readers, but also increases the bond between the two parties by promoting fan clubs and improving user loyalty. These resources will undoubtedly become an important advantage for Fengdu Novel in the subsequent incubation of intellectual property.
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